VEVO
Sometimes, when looking for videos on Youtube, I came across videos that have had their soundtracks replaced due to copyright laws and other technicalities. Sometimes, the music videos are labeled with a special name: VEVO. Have you ever seen this and wondered what it was?
VEVO is a partnership between the Universal Music Group, Sony Music Entertainment, and the Abu Dhabi Media Company. Artists working within any of these music companies have their music videos exclusively featured on VEVO. Other companies including EMI Music, ABKCO, Beggars Group, Big Machine Records, Concord Music Group, Hollywood Records, Lyric Street Records, Walt Disney Records, and CBS Interactive Music Group, among many more, almost use VEVO to distribute their videos.
Basically, it seems like VEVO is a way for these big music companies to get their music out without it “just” being on Youtube. It is their way of making sure that their music and video gets onto the Web in a controlled manner, without some random person posting it. This is something I’m actually completely okay with too, because the videos are of high, or what they call “premium” quality, without any extra hassle on Youtube. In fact, VEVO reduces the chance that I’ll stumble upon a fake video and waste time looking for the artist’s legitimate music video.
Youtube is great, but it can be overwhelming if you’re not interested in the comedies and other videos that people have posted. If you look for videos directly through VEVO, instead of Youtube, you can guarantee that you will be getting only top quality music videos. You can even make a playlist of these videos, just like on Youtube. It’s like your own personal MTV channel, or at least what MTV was like in the past. In addition to that, I especially like the layout of VEVO, and actually find it more appealing than Youtube, especially when trying to find an artist by genre.
Thus, if you are purely interested in watching new music videos streamed in high quality, VEVO is superb and more apt to help you find what you are seeking.
